Google AdWords:
If you have already started to ponder over the concept of SEO, you would have come across the term Google Adwords. If you are wondering what is Google AdWords, here is the answer for it, “An advertisement which springs on the right side of Google search results. This works wonders for your kind of business or service, whenever a keyword related to your business or service is used to search, your advertisement with link will appear on the search results, this means that you will have good penetration not only locally, but “globally.”
For immediate results, you can always choose Google AdWords which will help you to get more conversions.
How to get started for Google Adwords?
a) Follow this link, htps://adwords.google.com/
b) Create account.
c) Create new campaign.
d) Choose the geographical location (for example: United States or Japan)
e) Choose language.
f) Choose Networks, devices, and extensions.
g) Bidding and Budget – you can set the budget for a day.
h) Create Ad group – Keep a name for the Ad group.
i) Create an Ad – you can write the ad yourself.
j) Keywords – select the keywords for which the Ads should appear.
k) Set the budget for a day (to track better )
l) Set the cost per click.
m) Choose strong keywords and feed it in “Add Keywords” section
Once you are done with the above points, you will be able to see your advertisements appearing for keywords selected by you on the right side of Google’s search results. The beauty of Google AdWords is that you will have absolute control over your funding and spending. You can decide how much you can spend for a click and set an amount to be spent for a single day. It is all up to you to decide, also you can stop the campaign whenever you want.
Google AdSense:
From search engine optimization perspective, Google AdSense does not help much. The intent to use AdSense is to earn revenue through a website by placing ads in your website, the more traffic you have, the more you earn. Creating the account for Google AdSense is again similar to the steps as mentioned for Google AdWords. You can decide the spot in your website where the advertisements can be placed, however it is Google’s choice to decide what type of ad to be placed. As soon as you create the account for Google AdSense, Google will send you the scripts to be applied to the website, and once you apply the scripts in the website, Google will start placing ads in your website, and you get paid for each click on an advertisement.
